To promote the new NMD series, Adidas installed the “NMD cube” over nine cities in European countries, including London, Berlin, Milan and Barcelona. The NMD Cube was created by Yes Tech.

Yes Tech LED display for Adidas NMD outdoor project

To promote the new NMD series, Adidas installed the “NMD cube” over nine cities in European countries, including London, Berlin, Milan and Barcelona. The NMD Cube was designed by Swedish Act Normal and created by Yes Tech with the Magic Stage series P7.8 outdoor LED display.

So what was the purpose of this cool NMD Cube? Firstly, with a 160° viewing angle, the Magic Stage series P7.8 outdoor LED display kept advertising and strengthening the Adidas brand for 24 hours. Secondly, the NMD cube was also a large interactive installation which connected with nine cities’ street to provide s face-to-face interaction for people in different cities. Magic Stage LED display can process signal without delay to ensure fluency and timeliness in remote interaction, which greatly facilitates the interaction between fans and Adidas.

At the same time, NMD Cube was also broadcasting live both photos and brand content which was shared by fans on Instagram. So cool, challenge Magic Stage if you dare!

Info: www.yes-led.com