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On the occasion of Audio Effetti’s 25th anniversary, we are launching a series of interviews dedicated to the company’s history, the strategic decisions that have driven its growth, and the direction that will shape the years ahead.
The first episode features Marco Medica, CEO and founder.
In this full-length interview, Marco retraces the key milestones of the company’s journey: from its early days rooted in technical expertise and commercial experience to its evolution into a structured distribution organization with in-house warehousing, technical support, marketing capabilities, and a proprietary digital platform that today represents one of the company’s most significant assets.
The interview highlights what truly differentiates a specialized distributor in an increasingly complex market: technical expertise, organizational strength, continuous investment, and a vision capable of anticipating the evolution of the professional audio, video, lighting, and special effects industry.
It also addresses the “next transformation” that will characterize 2026, marking a new stage in Audio Effetti’s ongoing development.
Celebrating 25 years is not about looking back. It is about reinforcing the foundations for a new phase of growth, built on structure, expertise, and responsibility toward the market.
Watch the full interview on the Audio Effetti Stream channel.
