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MIR 2026 in Rimini has just come to a close, once again confirming its role as a key reference point not only for Italy, but also for the Central Mediterranean region in the professional audio, video and lighting technology sector.
The show recorded a strong increase in international attendance (+15%), featuring over 140 companies, 250 brands across 10 halls and more than 40,000 sqm of exhibition space. A rich programme of demos, training sessions and immersive areas attracted thousands of industry professionals, further supported by the expanded installation area, now more closely integrated with the showbiz segment.
In this context, the Audio Effetti Pavilion (Hall A2), completely redesigned to deliver an even more immersive experience, stood out as one of the most dynamic and well-attended areas of the entire exhibition.
Particular attention was drawn to the large demo area dedicated to special effects, developed in collaboration with Special FX Pro. The setup featured SPARKULAR cold spark machines, low fog solutions from Showven and Antari, Briteq moving heads synchronised with music, and, of course, lasers. Daily sessions, along with numerous additional demos requested by visitors, clearly demonstrated how different technologies can be effectively integrated, offering practical insights for events and installations.
At the same time, in the outdoor Sound Power area of Live You Play, visitors had the opportunity to experience Harmonic Design PA systems in real-life conditions, an ideal environment to assess their performance, which continues to gain strong recognition on the Italian market.
Over the three days, we welcomed installers, rental companies, designers, technicians and industry professionals, offering a comprehensive journey through audio systems, increasingly advanced video solutions, broadcast technologies, lighting and a wide range of special FX.
As you know, this edition held special meaning for us: Audio Effetti’s 25th anniversary, celebrated with a dedicated party that brought together colleagues, partners, clients and friends in a vibrant atmosphere, featuring a DJ set and, naturally, special effects.
We would like to thank all partners, clients and professionals who visited Hall A2 and contributed to making this edition one of the most successful and well-attended in recent years.
The journey continues throughout 2026, with many more updates and events ahead.
Want to learn more?
EMail us to international@audioeffetti.com
