Audio Effetti is the SGM Lighting distributor for Italy

21 November 2025 AE_202511_Partnership.jpg

Audio Effetti announces its new role as distributor of SGM Lighting in Italy. The Danish brand is a recognized international benchmark in the field of professional LED lighting for the entertainment industry.

SGM fixtures play a leading role in some of the most spectacular events and projects worldwide: from the Eurovision stages to the Olympic Games, through to major international tours. SGM’s success, as a pioneer in the development of outdoor IP-rated products, is built on three key pillars: light quality, reliability and uncompromising robustness.

At the heart of SGM’s approach are several proprietary technologies developed to ensure consistent performance over time:

  • TruColor+™, to maintain color consistency and uniformity across fixtures, even in large systems;

  • DryTech™, an active humidity-protection system designed to increase fixture lifetime and reliability;

  • DynaMix™, ThermalDrive™ and VersaPath™, solutions dedicated to power management, thermal control and color stability, ensuring consistent performance even in demanding environmental conditions.

“With SGM Lighting, we are significantly strengthening our lighting portfolio for the Italian market,” comments Marco Medica, CEO of Audio Effetti. “We are talking about a brand that has proven, in the field and at major international events, its ability to combine quality, technology, reliability and a clear vision of the future of LED. Our sales and technical teams are ready to support Italian customers who want to integrate SGM into their projects.”

SGM’s entry into the Audio Effetti portfolio starts with the distribution of the PALCO family, a series of LED wall washers designed to enhance architectural surfaces, façades and scenic elements.

For production companies, rental houses and lighting designers, the partnership between SGM and Audio Effetti ensures cutting-edge solutions and the support of a specialized partner that follows every phase of the project: from product selection and technical consulting through to training and after-sales support.

Want to know more?

Email us at international@audioeffetti.it

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